Social Media Manager at Whirlpool Corporation | Chicago, IL | $54K/yr – $108K/yr

Whirlpool Corporation

Social Media Manager

Chicago, IL (Unknown)

$54K/yr – $108K/yrSenior Level7+ years exp

Posted 3 months ago

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Job Summary

Own and coordinate Whirlpool’s social engine across strategy, content, community, and influencer partnerships, grounded in data and cross-functional collaboration.

Own social strategy, content calendars, and community management to drive engagement and conversations.
Align with Strategy and Insights to ground work in audience understanding and measurable outcomes across platforms.
Lead performance analysis and optimization, including asset trafficking for paid and always-on content.

Job Description

Responsibilities

Leads the social strategy and execution end to end
Owns/plans content calendars for always on + Influencer content
Lead the daily community management, to maintain an active and responsive community, to drive more positive interactions - while also infusing engagement full circle to new briefs.
Collaborates with our influencer lead to expand reach and credibility within social communities.
Partner with Strategy, Insights, Analytics, Comms and Media teams to ensure that all work is grounded in community understanding, data and insights
Keeps abreast of the latest social media trends and best practices and shares out with broader organizations.
Maintain a high level of quality assurance while holding the team accountable for delivering social first campaigns
Be a cross-functional teammate who engages, listens and collaborates with internal teams on Whirlpool’s overall marketing strategy.
Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.
Analyze key performance metrics regularly, making vital recommendations for improvement.

Whirlpool Corporation

3.8 Glassdoor

Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Founded in 1911

Benton Harbor, Michigan, USA

45K employees (3,135 in marketing)

www.whirlpoolcorp.com

72% recommend to a friend

65% CEO approval