Responsibilities

• Strategy and Planning: Collaborate with the Marketing Team to develop a comprehensive social media strategy that aligns with business goals.
• Design and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Identify growth opportunities by exploring new social platforms and trends.
• Content Creation: Lead the creation and curation of shareable content.
• Work with designers and team to ensure content is informative and appealing.
• Assist with video/photo shoots, ensuring content aligns with the brand's voice and aesthetic.
• Engagement and Community Building: Monitor, engage, and interact with the online community on a daily basis.
• Address customers' inquiries and concerns promptly.
• Foster relationships with influencers and other potential brand ambassadors.
• Analytics and Reporting: Use analytics tools to track social media growth, engagement, and conversion.
• Deliver regular reports on key metrics and insights to senior management, recommending strategic pivots when necessary.
• Set and achieve KPIs for engagement, growth, and conversion.
• Campaign Execution: Execute all organic social advertising campaigns
• Collaborate with other departments (e.g., PR, Sales) to synchronize promotional efforts.
• Brand Consistency: Ensure brand consistency in tone, style, and voice across all platforms.
• Guide team members, including content creators and designers, on brand portrayal.
• Continuous Learning: Stay up-to-date with current technologies, best practices, and standards in social media, design tools, and applications.
• Attend workshops, webinars, and industry events to continually hone skills.
• Team Leadership: Oversee and mentor junior members of the marketing or social media team
• Constantly contribute ideas and become the voice of social media within the organization Collaborate with our Japan agency to ensure Japanese social media is on brand and aligned.