Social Media Marketing Specialist

USA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and execute social media strategy across platforms, manage creator and UGC programs, and nurture community engagement while delivering insights to inform marketing and product decisions.

  • Plan and execute day-to-day content across Instagram, TikTok, and emerging platforms
  • Track performance and share weekly/monthly reports with actionable recommendations
  • Identify and build relationships with creators and influencers

Job Description

Responsibilities

  • Social Media (~70%)
  • - Assist in day-to-day planning and execution of social media channels (e.g., Instagram, TikTok, emerging platforms)
  • - Manage creator + user generated content pipeline, identifying and curating content aligned with our brand voice and visual identity
  • - Monitor trends, sounds, formats, and conversations relevant to beauty and culture
  • - Collaborate with internal team and creators on content ideas and storytelling
  • - Track social performance and prepare weekly and monthly reports highlighting key metrics, learnings, and recommendations.
  • - Write engaging social copy that aligns with the r.e.m. beauty voice and brand guidelines.
  • - Stay current on social marketing trends, platform shifts, and best practices
  • Community Management (~30%)
  • - Actively engage with the community through comments and DMs, with a focus on nurturing high quality engagement from across the community

Requirements

  • 2–3 years of experience in social media marketing
  • Experience working with social platforms and creators, ideally in beauty, fashion, or lifestyle
  • Strong understanding of social trends, internet culture, and creator ecosystems
  • Excellent written communication skills with a strong sense of brand voice
  • Organized, proactive, and comfortable managing multiple projects at once
  • Data-informed mindset with the ability to translate insights into action
  • Passion for beauty, community, and brand-building

Preferred

  • Experience working with early-stage or fast-growing brands
  • Familiarity with social analytics tools and influencer platforms
  • Experience managing UGC or ambassador programs
  • Creative skills (CapCut / video editing, Canva, content planning tools)

Benefits

  • Medical, vision, and dental insurance
  • Generous product allowance and team access to new launches
  • Opportunities for travel, industry events, and content shoots
r.e.m. beauty by Ariana Grande logo

r.e.m. beauty by Ariana Grande

welcome to a world of vivid dreams and limitless possibilities. r.e.m. beauty was created to empower you with the tools you need to bring your most vivid, limitless and creative dreams to life. our products blend otherworldly ideas with real world innovation to inspire you to explore what creativity means to you.

Founded in 2022
Los Angeles, California, USA
63 employees (21 in marketing)

Traffic Signals

Monthly Visitors
245.4K
Monthly Google Ads Budget
$54
Traffic Source Mix
Search
48.3%
Direct
39.3%
Referral
5.6%
Social
6%
Paid
0.7%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
13 (21% of company)
Median Career Experience
24 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Seed, 3 years ago

Funding History

  • May 2023
    Seed

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