Social Media Manager

Responsibilities

• Develop and execute Visit Seattle's social media strategy, creating content that builds awareness of Seattle as a destination while identifying opportunities to grow engagement, increase brand relevance, and leverage emerging trends, technologies, and AI-powered tools.
• Organic Social Media: Manage and grow Visit Seattle's organic social presence across Facebook, Instagram, Threads, TikTok, Pinterest, LinkedIn, and emerging platforms, adapting content and voice to support both visitor and industry audiences
• Create, capture, and/or edit photo, video, and user-generated content (UGC) for use across social channels
• Track and report on key performance indicators (KPIs), using insights and performance data to optimize social media strategy and support annual goals
• Work with Visit Seattle’s Membership Team and media agency (currently SagaCity) to execute social media marketing deliverables associated with paid member sponsorships
• Leverage social media management, listening, and analytics platforms to monitor performance, identify audience insights, inform content decisions, and support vendor relationships with tools such as Sprout Social, Crowdriff, and Meltwater.
• Influencer Management: Develop and maintain relationships with content creators and influencers whose audiences align with Visit Seattle's target visitor segments.
• Develop and manage influencer campaigns from sourcing and outreach through campaign execution, content delivery, and performance evaluation, ensuring alignment with Visit Seattle's target audiences and marketing goals.
• Track and report on influencer campaign performance, using engagement and audience insights to evaluate effectiveness and inform future partnership strategies
• Manage relationship with content agency (currently Matador Network), including the development of seasonal shoot itineraries, coordination of member businesses, and creative review of final assets to ensure alignment with Visit Seattle’s brand and content objectives

Requirements

• 4+ years relevant experience required
• Strong working knowledge of Instagram, Facebook, TikTok, Threads, LinkedIn, Pinterest, and emerging social media platforms
• Experience using social media analytics and reporting platforms such as Sprout Social, Meltwater, Google Analytics, or similar tools
• Strong background using computers; proficient in Microsoft Word, Excel, PowerPoint and Outlook programs; familiarity with content creation tools such as Adobe Creative Suite or Canva is a bonus
• Experience creating and editing short-form social media content
• Excellent writing, editing, and proofreading skills with the ability to consistently adapt and apply brand voice across diverse audiences and platforms
• Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines independently and with attention to detail
• Demonstrated ability to work efficiently and accurately with minimal supervision
• Self-starter with a positive, professional attitude, strong follow-through, with a strong service approach and a reputation for reliability
• Ability to communicate effectively in English, including reading, writing, speaking, and understanding, as required to perform the essential functions of the role

Preferred

• familiarity with content creation tools such as Adobe Creative Suite or Canva is a bonus

Benefits

• You'll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.
• You'll have 100% medical, dental, and vision coverage paid for by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.
• You'll receive an organization-paid ORCA card, and subsidized parking in the building's garage (restrictions apply).
• You'll be reimbursed for monthly cell phone expenses.
• You'll receive 401(k) with up to a 5% organization match.