Social Media Manager

Responsibilities

• Develop and execute Visit Seattle's social media strategy, creating content that builds awareness of Seattle as a destination while identifying opportunities to grow engagement, increase brand relevance, and leverage emerging trends, technologies, and AI-powered tools.
• Organic Social Media
• Manage and grow Visit Seattle's organic social presence across Facebook, Instagram, Threads, TikTok, Pinterest, LinkedIn, and emerging platforms, adapting content and voice to support both visitor and industry audiences
• Create, capture, and/or edit photo, video, and user-generated content (UGC) for use across social channels
• Track and report on key performance indicators (KPIs), using insights and performance data to optimize social media strategy and support annual goals
• Work with Visit Seattle’s Membership Team and media agency (currently SagaCity) to execute social media marketing deliverables associated with paid member sponsorships
• Leverage social media management, listening, and analytics platforms to monitor performance, identify audience insights, inform content decisions, and support vendor relationships with tools such as Sprout Social, Crowdriff, and Meltwater.
• Influencer Management
• Develop and maintain relationships with content creators and influencers whose audiences align with Visit Seattle's target visitor segments.
• Develop and manage influencer campaigns from sourcing and outreach through campaign execution, content delivery, and performance evaluation, ensuring alignment with Visit Seattle's target audiences and marketing goals.

Requirements

• 4+ years relevant experience required
• Strong working knowledge of Instagram, Facebook, TikTok, Threads, LinkedIn, Pinterest, and emerging social media platforms
• Experience using social media analytics and reporting platforms such as Sprout Social, Meltwater, Google Analytics, or similar tools
• Strong background using computers; proficient in Microsoft Word, Excel, PowerPoint and Outlook programs; familiarity with content creation tools such as Adobe Creative Suite or Canva is a bonus
• Experience creating and editing short-form social media content
• Excellent writing, editing, and proofreading skills with the ability to consistently adapt and apply brand voice across diverse audiences and platforms
• Strong organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines independently and with attention to detail
• Demonstrated ability to work efficiently and accurately with minimal supervision
• Self-starter with a positive, professional attitude, strong follow-through, with a strong service approach and a reputation for reliability
• Ability to communicate effectively in English, including reading, writing, speaking, and understanding, as required to perform the essential functions of the role.

Preferred

• familiarity with content creation tools such as Adobe Creative Suite or Canva is a bonus

Benefits

• You\'ll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.
• You\'ll have 100% medical, dental, and vision coverage paid for by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.
• You\'ll receive an organization-paid ORCA card, and subsidized parking in the building\'s garage (restrictions apply).
• You\'ll be reimbursed for monthly cell phone expenses.
• You\'ll receive 401(k) with up to a 5% organization match.