Responsibilities

• Develop and execute a comprehensive social media strategy.
• Create, curate, and manage all published content (images, video, written).
• Monitor, listen, and respond to users in a social way while cultivating leads and sales.
• Analyze key metrics and adjust strategies to meet business goals.
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
• Develop and expand community and influencer outreach efforts.
• Oversee design (e.g., cover images, profile pictures, and blog layout).
• Design and create social ad campaigns, monitoring and reporting on their effectiveness.
• Stay updated with the latest social media trends, tools, and technologies.
• Provide regular reports on social media performance and suggest improvements.

Requirements

• 1+ year of proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO, and SEO.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Fluent in English and well-versed in various social media platforms.
• Ability to use Adobe Acrobat and Canva for digital media creation.
• Familiarity with a CRM platform.
• Familiarity with paid social media advertising.
• Ability to work independently and within a team environment.