Responsibilities

• Develop, draft, and publish approximately five posts per week with a primary focus on LinkedIn, followed by Instagram, Twitter, and Facebook.
• Collect, create, and collaborate on assets such as graphics, visuals, and storyboards. Creative responsibilities include light video editing, photography, and photo editing.
• Schedule and manage posts using Hootsuite or similar tools.
• Own, maintain, and regularly update the social media editorial calendar, adjusting based on performance data, engagement metrics, and business priorities.
• Represents ULI as a global organization and can liaise with regional and district council colleagues. Provides guidance on social media best practices, supporting brand compliance and strategic alignment among all parties.
• Actively engage with followers by liking, resharing, and commenting on content from regional offices, stakeholders, and district council pages.
• Monitor social media inboxes, promptly addressing and tracking incoming requests.
• Lead monthly social media standup meetings to review and plan content strategies.
• Distribute user-generated content to stakeholders and employees to increase engagement around key events using hashtags and graphics.
• Develop and implement best practices and guidelines for effective social media management.

Requirements

• 4-7 years of experience in leading social media management for key organizational accounts.
• Creative skills, including art direction and the ability to create and edit graphics and video content.
• Strong understanding of real estate and/or global membership organizations.
• Attention to detail and flexibility in fast-changing settings.
• Superior written communication skills and the ability to collaborate with multiple stakeholders.
• Experienced copywriter capable of writing in various formats.
• Proficiency in social media platforms, including Hootsuite, Canva, and analytics.
• Experience with paid social media strategies.
• Managing competing priorities under pressure.
• Bachelor’s degree in Communications, Journalism, and/or other relevant fields.