Social Media Manager

New Jersey, USA (On-site)

$70K/yr – $80K/yrMid LevelFull time

Posted 5 days ago

Job Summary

Own Urban Air’s social media voice across multiple locations, driving content creation, posting, engagement, and performance reporting while staying ahead of trends.

  • Develop monthly content calendars around promotions and events
  • Film, edit, and caption short-form content for Reels, Stories, and posts
  • Monitor engagement, respond to audiences, and optimize for growth

Job Description

Responsibilities

  • You’ll help shape Urban Air’s social media presence and create content that gets families excited about their next adventure.
  • Create and manage engaging social media content for multiple Urban Air locations
  • Develop monthly content calendars around promotions, events, holidays, and park activities
  • Film and edit Reels, Stories, posts, and short-form videos
  • Write engaging captions, hooks, and promotional copy
  • Manage social media posting across multiple platforms
  • Respond to comments, messages, and customer questions
  • Visit Urban Air locations as needed to capture authentic, real-time content
  • Track performance and prepare reports to understand what’s working
  • Use performance insights to identify opportunities to increase engagement, reach, and audience growth

Requirements

  • Experience in social media, digital marketing, or content creation
  • Strong understanding of Instagram, TikTok, YouTube, and Facebook
  • Experience filming and editing short-form and mobile content
  • Excellent writing, communication, and organizational skills
  • Ability to create engaging captions, hooks, and calls to action
  • Knowledge of Canva, CapCut, Adobe Creative Suite, or similar creative tools
  • Ability to manage content for multiple locations and meet deadlines
  • Strong understanding of current social media trends
  • Portfolio or examples of previous social media work required

Preferred

  • Experience with entertainment, hospitality, lifestyle, or family-focused brands is a plus

Benefits

  • Competitive Salary
  • Employee Discounts
  • Paid Vacations
  • And more!
Urban Air logo

Urban Air

Urban Air Adventure Park is the nation's preeminent indoor theme park with more than 350 locations open or under development, across the country. Each adventure park is equipped with unique and patented attractions that can only be found at Urban Air, providing a one-of-a-kind experience for thrill-seekers of all ages. Almost all of our parks are owned and operated by independent local business men and women. As the market leader, we are relentless in our pursuit of new ways to help franchisees connect with their local market and run their parks more efficiently. From patented technology to market-shattering attraction innovation to building an easy-to-execute QSR inside a theme park, Urban Air is the most innovative brand in the industry.

Founded in 2011
Bedford, Texas, USA
3.5K employees (285 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

The middle of this range ($75K) is 7% below the median base salary for Social Media Manager roles in the United States ($81K).

Social Media Manager median pay in the United States

$83K/yr

Most pay falls between $70K and $98K. Based on 617 salaries.

See all Urban Air salaries

Marketing Team

Marketing Team Size
36 (1% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
372.6K
Traffic Source Mix
Search
12.4%
Direct
70.4%
Referral
16.4%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~3.5K
Urban Air logo

Social Media Manager

Urban Air · New Jersey, USA · On-site