Social Media Manager at University of New England - Work To Learn | USA

University of New England - Work To Learn

Social Media Manager

USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive the social media program for a higher-ed brand, shaping content, growth, and community engagement across platforms.

Own strategy, content, and performance tracking across Instagram, LinkedIn, X, TikTok, and more.
Must-have: proven social media management experience and strong writing skills.
Standout: cross-team collaboration and monthly analytics-driven recommendations.

Job Description

Responsibilities

Develop and execute social media strategies to increase brand awareness, engagement, and audience growth across all platforms.
Create, curate, and manage high-quality content tailored to each social media channel (Instagram, Facebook, LinkedIn, X, TikTok, etc.).
Monitor social media trends, audience behavior, and competitor activities to optimize content performance.
Collaborate with marketing, design, and content teams to ensure brand consistency and alignment with campaign goals.
Manage social media calendars, plan campaigns, and track key metrics to measure effectiveness.
Engage with followers, respond to inquiries, and build strong online community relationships.
Prepare monthly reports on performance analytics and provide actionable recommendations.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
Proven experience in social media management or digital marketing roles.
Strong understanding of social media platforms, analytics, and content trends.
Excellent writing, storytelling, and communication skills.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
Creative mindset with attention to detail and visual aesthetics.

Benefits

Creative and collaborative work environment.
Opportunities for career growth and digital marketing training.
Flexible or hybrid working arrangements.

University of New England - Work To Learn

Work to Learn with University of New England aims to bridge the gap between classroom and career and is designed to educate and empower students with career competencies through work-based learning.We bring theoretical learning to life with real-world, hands-on opportunities, allowing students to develop practical skills, enhance career readiness, and catalyze integration and growth in the professional world.Employer partners — get ready to help UNE students Take their Career By Storm!

Biddeford, Maine, USA

1 employees