Drive social media strategy and campaign execution for luxury real estate clients as a Social Media Manager.

• Own paid and organic social campaigns across multiple platforms for ULA and clients.
• Must-have: 2+ years in Social Media Management and proven experience managing paid campaigns in Ads Manager.
• Standout: Collaboration with creative teams and ability to attend client events for on-site content.

Responsibilities

• Work with the Digital Marketing Director, Account Managers and Creative Director to develop, implement and manage social media strategy and campaigns for high-end clients.
• Fully manage paid social media platforms for ULA and client accounts.
• Define and monitor social media KPIs and presenting monthly/quarterly results in client meetings.
• Work with Creative team (graphic designers and copywriters) to develop engaging and creative social media content.
• Brainstorm new and interactive content ideas to help drive engagement and increase results.
• Update client social profiles regularly, including cover images, story highlights, photo albums, etc.
• Analyze and measure success of paid and organic social media campaigns on multiple platforms.
• Ability to analyze and correlate how various social media efforts relate to each other from a performance standpoint.
• Occasionally attend client events and visit client locations to capture social media content.
• Engage with users across all social channels in the form of comments, invitations to follow, direct messages, reactions, groups and more.

Requirements

• A minimum of 2 years of experience as a Social Media Manager or similar role
• Bachelor’s degree in marketing, journalism or relevant field
• Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram and other social media platforms and best practices
• Strong understanding of social media KPIs
• Familiarity with graphic design, copywriting and content development
• Basic understanding of image composition, photography and video
• Experience with video editing is preferred
• Proven experience managing paid campaigns within Ads Manager
• Experience with luxury brands or real estate is strongly preferred
• Great interpersonal and communication skills, including written and verbal; must be client-facing

Benefits

• 401k Opportunities
• Health Benefits
• Paid Time Off
• Growth and Advancement Opportunities