Responsibilities

• Develop a comprehensive social media strategy aligned with our brand mission and business growth goals
• Identify the right platforms, content formats, and posting cadences for our target audience
• Define a community-building approach that turns followers into an engaged, loyal audience
• Establish a lead generation framework that moves social audiences toward becoming customers
• Present your strategic recommendations to leadership and adapt based on performance data
• Build and manage a content calendar that keeps the brand consistently visible and on-message
• Create and produce original content - including short-form video, graphics, and written copy - that resonates with our audience
• Maintain a brand voice that is authentic, empowering, and consistent across all channels
• Identify content opportunities and trending formats that are relevant to our niche
• Build, manage, and grow an engaged online community around the Unaltered Athletics brand

Requirements

• 2+ years of hands-on experience managing social media for a brand, agency, or as an independent content creator
• Demonstrated ability to grow an audience and drive measurable engagement - please be prepared to share examples
• Proficiency in short-form video production: filming, editing, and publishing
• Strong copywriting skills across caption writing, hooks, and calls-to-action
• Experience building or managing an online community
• Comfortable working with social media analytics tools to measure and interpret performance
• Strategic thinker who can develop a plan, not just execute one
• Self-starter who takes ownership and brings ideas to the table without being asked
• Ability to commute to Lake Mary, FL for bi-weekly in-office performance recap meetings
• Experience: Social media marketing: 3 years (Preferred)

Preferred

• Personal connection to health, fitness, or wellness - especially as a parent or caregiver
• Experience in the health & wellness, supplements, or consumer packaged goods space
• Familiarity with paid social advertising and boosting organic content
• Experience with email marketing platforms and understanding of list-building strategies
• Graphic design skills or experience with design tools for social content creation

Benefits

• Flexible schedule
• Health insurance