Social Media Manager

Responsibilities

• Perform all duties in accordance with States United's values of integrity, inclusion, collaboration, innovation, and excellence.
• Develop and execute social media strategies aligned with organizational priorities, identifying opportunities to grow audience, engagement, and impact.
• Create compelling copy, graphics, videos, and other content that highlights the organization's work and encourages engagement.
• Own, plan, and schedule social media calendars across platforms for States United Democracy Center, States United Action, and organizational leadership.
• Lead social media rapid-response efforts.
• Manage daily community engagement across social media platforms to expand the audience, increase brand awareness, and maintain consistency.
• Track social media performance and KPIs, analyze reporting data, and use insights to improve content strategy.
• Develop social media toolkits, guidance, and training for organizational leaders, stakeholders, and partners around key moments and best practices.
• Provide regular updates to leadership on social engagement, trends, and opportunities.
• Monitor news and social media conversations to identify opportunities to inform the public about current and previous organizational work on key issues.

Requirements

• Bachelor's degree in communications, journalism, public affairs, or a similar field.
• At least 6 years of social media experience in a news-driven environment.
• Excellent writing skills, with strong attention to accuracy and detail and the ability to quickly turn complex issues into clear, engaging content.
• Ability to create social-first visuals using tools such as Canva, Figma, or Adobe Creative Suite.
• Experience with social media management and analytics tools, such as Sprout Social and native platform insights.
• Experience reporting on social media metrics and analyzing performance.
• Strong listening, verbal, and written communication skills, with the ability to work effectively with colleagues at different levels and from diverse backgrounds.
• Excellent time management and prioritization skills, including the ability to respond effectively in a fast-paced environment and manage expectations.
• Sound judgment when selecting content for publication and promotion, as well as monitoring and moderating social media activity.
• Ability to communicate effectively across the organization and the democracy field, including with senior leaders, partner organizations, and elected officials.

Preferred

• Candidates based in Boston, New York City, or Washington, D.C.
• Video editing skills for social media.
• Experience supporting or executing paid social campaigns.
• Experience working on election protection, voting rights, and/or democracy protection issues.
• Experience managing social media or creating content for executives.

Benefits

• Annual salary starting at $85,000+, commensurate with experience.
• 100% employer-paid health, vision, and dental plans.
• Matching retirement plans.