Responsibilities

• Own social strategy and the editorial calendar for TikTok and Instagram
• Champion AI-native workflows to translate brand narrative and creative assets into relevant social content
• Create and publish planned and real-time short-form content around markets, sports, news, and cultural moments
• Lead ideation, scripting, and production of short-form video
• Manage the day-to-day relationship with our paid performance agency, including briefs, KPIs, performance reviews, and coordination between paid and organic
• Monitor trends and cultural conversations and identify relevant opportunities for ROLR
• Work closely with Brand Marketing to translate the wider brand narrative into platform-native content within a regulated vocabulary
• Develop processes that allow the team to react quickly while meeting compliance requirements
• Test new formats and content approaches and feed learnings into paid creative
• Track engagement, follower growth, share of voice, and content performance, and use the data to improve strategy

Requirements

• Have 3–5 years of experience managing social media for a consumer brand, creator, or publisher account
• Have deep, hands-on knowledge of TikTok and Instagram
• Have a strong understanding of internet culture and an instinct for where attention is moving
• Have hands-on short-form video and content creation experience
• Have created and published content under both a personal brand and an organizational voice, with an audience or engagement track record to demonstrate success
• Have a portfolio demonstrating successful social content and audience engagement
• Have strong writing skills and excellent knowledge of internet and social culture
• Be comfortable working quickly around live events and cultural moments
• Be comfortable operating within a regulated environment
• Be based in New York and work out of our New York office

Preferred

• Sports, trading, fintech, gaming, or another relevant consumer audience
• Strong knowledge of AI tools for content ideation, production, and editing
• A track record of growing a social account and demonstrating measurable audience growth
• The ability to identify and move quickly on social media opportunities
• Understanding of how paid marketing and organic social media work together
• Experience working with performance marketing or media agencies
• Prediction markets, trading, or sports culture
• Ability to measure the impact of organic social media on acquisition and revenue

Benefits

• Competitive health and welfare benefits
• 401(k) retirement plan with company match
• Flexible vacation policy
• Home office setup reimbursement
• Access to mental health support