Responsibilities

• Social Growth & Partnerships
• Develop initiatives to increase followers, reach, views, and engagement, including giveaways, collaborations, community activations, and other growth opportunities.
• Identify creators, influencers, brands, and communities for potential collaborations and partnerships.
• Develop strategies to generate more customer reviews, UGC, and reusable social content.
• Support creator partnerships from initial opportunity identification through content development and execution.
• Campaign & Content Strategy
• Develop monthly social media campaign plans with clear goals, strategies, and KPIs.
• Lead monthly content planning for organic and paid social media.
• Use performance data, audience insights, brand-building principles, aesthetic judgment, and platform knowledge to guide content direction.
• Develop campaign ideas, content concepts, and creative briefs that clearly communicate objectives, messaging, direction, and deliverables.

Requirements

• 3+ years of experience in social media strategy, social media marketing, content strategy, brand marketing, or a related field.
• Strong understanding of TikTok, Instagram, short-form content, creators, online communities, and social trends.
• Experience developing social media campaigns and content plans.
• Ability to analyze content performance and turn findings into actionable improvements.
• Strong creative thinking and the ability to turn trends, data, and audience insights into effective content ideas.
• Experience working with creators, influencers, UGC, and brand partnerships is required.
• Experience using social media analytics and listening tools to track performance, understand audience conversations, and identify actionable insights.
• Strong understanding of branding, storytelling, and what makes content feel native to each platform.
• Strong aesthetic judgment and the ability to provide clear, constructive creative feedback.
• Ability to balance brand building with measurable social media growth.

Preferred

• Experience with DTC, e-commerce, lifestyle, fashion, design, or consumer brands.
• Experience building or managing online communities.
• Understanding of paid social creative strategy and performance.
• Experience preparing social media reports and campaign recaps.
• Basic understanding of photo and video production.

Benefits

• Opportunity to directly impact and grow emerging consumer brands.
• Clear growth path within a fast-growing startup environment.
• Salary range of $28–$35/hour, depending on experience and skill set.
• Performance-based bonuses.
• Comprehensive health insurance support.
• Retirement plan.
• PTO accrual.
• Employee discounts on products.