Responsibilities

• Ideate content across formats and hooks, and maintain a working pipeline of concepts.
• Manage an editor and designer: brief, review, and hold turnaround on deliverables.
• Own publishing, including scheduling in Buffer and the final check before anything goes live.
• Own the creation of new content beats to our growing content strategy
• Hold accountability for growth, output cadence, and account health on each platform, including any we add later.
• Own the ManyChat automations that route viewers into our funnel, and the leads they produce from first touch through handoff.
• Able to run paid campaigns in platform ad managers: budget allocation, audience targeting, and conversion tracking.
• Decide when to put spend behind organic content and when to build a dedicated campaign.
• Respond to DMs and comments within 24 hours.
• Work with the program team to educate premeds on our various platforms.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 0 to 3 years managing social media for a brand, organization, or creator, with hands-on production work on TikTok and Instagram.
• If relevant, include a portfolio of published short-form work submitted with your application, including growth and performance numbers for an account you ran.
• Experience running paid social campaigns, including budget management and conversion tracking.
• Working knowledge of ManyChat and Buffer, or close equivalents you can switch from quickly.
• Able to use basic design platforms such as Canva.
• Able to read platform analytics and turn them into specific content changes.
• Experience directing a video editor or contractor.
• Strong organizational skills managing a content calendar and a DM inbox at volume.

Preferred

• Familiarity with the premed or higher-education audience.
• Basic editing ability for fast turnarounds.

Benefits

• Fully-remote
• This position has room to grow to a senior marketing position that can involve paid ads, inbound marketing, and/or brand strategy. Our goal is to get you there within 6-9 months. This position is for someone who is career-oriented.
• Flexible schedule
• Job Type: Full-time