Responsibilities

• Develop and implement social media plans to achieve the Trust’s goals and objectives with guidance from the director of donor channels.
• Share best practices and provide guidance to stakeholders across the organization, helping them understand how social media might support their goals.
• Plan and schedule social media posts, ensuring consistent messaging, branding, and alignment with the Hospital’s standards and guidelines.
• Work closely with the creative team, providing strategic plans, data analytics, and creative briefs for the creative team to use for content creation.
• Create and curate engaging content for social media platforms when needed for event day coverage, immediate needs, or to quickly address an urgent need.
• Partner with communications team colleagues to develop integrated promotions and campaigns utilizing social media channels and paid social tools.
• In collaboration with the Senior Social Media Specialist, monitor social metrics and regularly reports on progress. Report on performance with an eye toward identifying trends and opportunities to improve performance.
• Monitor Trust specific posts and respond to comments, messages and mentions as needed.
• Escalate sensitive issues when required.
• This role requires 2 days in-person in Boston, MA and the other days are remote.

Requirements

• Education: Bachelor’s Degree required
• Experience: 2+ years professional experience in social media

Benefits

• Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes.