Responsibilities

• Build and maintain strong client relationships, acting as their trusted marketing partner, including leading Zoom meetings.
• Actively research and keep an eye on food trends that feel right for the brand.
• Strategically plan a monthly content calendar you’re excited to execute, about 3 posts a week across Instagram and Facebook.
• Curate photo/video content, making a pretty limited set of assets feel fresh every month. This could be a new angle, different caption voice, smarter edit, etc.
• Copywrite and design imaginative, bespoke social content (graphics/carousels/videos) that inspire engagement and action.
• Make one main post concept, but apply edits to optimize the post for Instagram vs. Facebook.
• Both schedule/publish content as needed, as well as assign, manage, and oversee the work of a team member who can support with social media scheduling/publishing.
• Handle boosting and ad campaigns through Meta Ads Manager. Know the basics already? Great. Don't yet? We'll teach you! We care way more about you wanting to learn.
• Put together a monthly report and apply its learnings to your strategy.
• Do light community management around posting times. Replying to comments, giving some love to tagged posts.

Requirements

• You have 5+ years of hands-on social media experience and have managed a full account solo before.
• A passion for working with purpose-driven brands and organizations.
• Creative flair with a focus on delivering measurable results.
• You LOVE copywriting and can write in different tones without sounding like two different people. Playful in one caption, more informative in the next, but still on-brand either way.
• You can apply a detailed brand style guide.
• You can look at a spreadsheet of numbers and determine why things are going up or down or staying flat, as well as how to apply those insights
• Excellent attention to detail—you have eagle eyes when it comes to the details (typos in captions, an accidental line in a graphic file, a tag linking to a different account than intended).
• A proactive mindset and ability to work independently. You don't need someone hovering over deadlines to hit them—we have a pretty hands-off managerial style!
• Strong project management, collaboration, and delegation skills.
• The ability to wrangle multiple projects and tasks into clear action plans and communicate effectively with clients, the Fat Moon team, and external contractors.

Preferred

• Have worked with food, CPG, or import brands before
• Care about sustainability or food systems
• Like the idea of picking up more accounts with us over time