Responsibilities

• Coordinates and implements Section-specific social media strategy, including: daily monitoring (replies to comments and messages); developing content, setting a posting schedule and posting; planning and implementing promotion of social media to increase target audience use and participation.
• Identifies and monitors key metrics for social media platforms for each Section account, adjusts strategy as needed and prepares regular status reports on audience engagement.
• Assists Social Media Manager with TFB and YLD accounts as necessary.
• Participates as a member of the Communications Team and cross-trains duties of other positions on the team.
• Other duties as assigned.

Requirements

• Bachelor's degree in marketing, public relations, communications or related field (proof of degree required at interview)
• Two (2) to three (3) years of relevant work experience managing social media channels. Public relations agency is preferred.
• Must have a proven track record in building social media presence and using results-driven data, an intimate understanding of social media strategy and content development experience and experience with social network management systems.
• Knowledge: Communications principles and techniques
• Skills: Demonstrated experience in developing, managing and implementing social media plans
• Abilities: Work independently and handle multiple projects and details simultaneously

Preferred

• Public relations agency is preferred.

Benefits

• Minimum starting salary $54,519.76 with an excellent benefits package including employer paid pension contribution
• Employees of The Florida Bar are eligible to apply for the Public Service Loan Forgiveness Program (PSLF).