Social Media Manager

Responsibilities

• Develop and execute organic social media strategies across platforms, including but not limited to YouTube, Instagram, LinkedIn, X, Threads and Reddit.
• Manage content, calendars, and handles.
• Optimize copy tailored to each platform and audience.
• Collaborate with Design, Video, and Communications teams to create engaging, social-first content.
• Partner with product marketing on campaigns, product launches, and thought leadership initiatives.
• Work with our social care team to engage with online communities and manage proactive and reactive conversations.
• Monitor performance and report regularly on engagement, reach, and brand impact.
• Collaborate closely with the partner marketing team to amplify partner-specific content.
• Stay ahead of trends, platform updates, and cultural moments to inform strategy and creative direction.
• Work with other team members and the social agency to direct, shoot, and edit social video.

Requirements

• Has 5-7 years of experience in social media or digital marketing, ideally for a tech, productivity, or B2B brand.
• Can develop performance-driven strategies across multiple social channels, with a strong emphasis on X and Reddit.
• Understands social best practices and can craft content that resonates on each platform.
• Is a skilled writer with a strong grasp of tone, clarity, and creativity.
• Has a keen eye for design and can provide clear feedback to creative partners.
• Is organized, collaborative, and comfortable managing multiple stakeholders.
• Demonstrates strong project management skills and attention to detail.
• Proactively spots gaps and recommends solutions to improve impact and execution.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities