Social Media Manager, Strategy & Content

Responsibilities

• Develop and execute social media strategies across a diverse portfolio of client accounts.
• Build and manage editorial calendars, content pillars, posting schedules and platform-specific content plans.
• Translate client business objectives and brand positioning into compelling social storytelling.
• Identify emerging trends, cultural moments and platform behaviors that create opportunities for clients.
• Develop creative concepts, content briefs, shot lists and social campaign ideas.
• Understand how to adapt brand guidelines and visual identities into distinctive social-first content.
• Bring proactive ideas to clients and internal teams that drive engagement, audience growth and brand relevance.
• Adapt creative strategies and content approaches for different industries, audiences and brand voices.
• Independently capture, edit and publish social content, including short-form video, photography, graphics and written copy.
• Produce engaging TikToks, Instagram Reels, Stories and other platform-native content.

Requirements

• 3–5+ years of experience in social media marketing, content strategy or social content production, ideally within an agency environment.
• Strong understanding of Instagram, TikTok, YouTube and emerging social platforms.
• Proven experience developing and managing content calendars and social media strategies for consumer-facing brands, personalities or organizations.
• Demonstrated ability to independently shoot, edit and publish high-quality social content.
• Proficiency with CapCut, Adobe Premiere Pro, Canva or similar content creation tools.
• Strong creative instincts, writing skills and understanding of social storytelling.
• Experience managing multiple brands, accounts and content workstreams simultaneously.
• Strong organizational skills and the ability to balance strategy, creative production and day-to-day execution.
• Understanding of social analytics, audience engagement, community management and performance optimization.
• Experience collaborating with photographers, videographers, designers and external creators.

Preferred

• Working knowledge of influencer marketing and paid social is a plus.
• Experience working with brands or talent in one or more of the following categories is a plus: consumer products, fashion, beauty, sports, entertainment, celebrity and talent, lifestyle, food and beverage, spirits, hospitality, real estate or social impact.