Responsibilities

• Content Strategy & Planning: Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
• Content Creation & Capture: Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
• Video Production: Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
• Social Media Management: Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
• Performance Analysis: Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
• Cross-Functional Collaboration: Work closely with Brand Marketing, Influencer, and Food & Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
• Trendspotting: Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.

Requirements

• You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience.
• You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content.
• You’re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut.
• You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms.
• You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics.
• You’re a strategic thinker who can translate brand goals into compelling digital experiences.
• You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines.
• You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice.
• You’re a proactive leader and collaborative team player who can work independently and across teams to bring ideas to life.
• You have Experience with Douyin, Red, WeChat, and Weibo, a plus.

Preferred

• Experience with Douyin, Red, WeChat, and Weibo, a plus.