Responsibilities

• You’ll own Starcrossed’s multi-platform social strategy from idea → hook → creation → publishing → optimization → analysis.
• That means building and managing our content calendar, developing platform-specific strategies, creating and adapting content, identifying trends, optimizing hooks, testing formats, engaging with communities, analyzing performance, and constantly finding new ways to grow.
• Your brain should constantly be asking: How do we make them share this with their best friend? How do we make Starcrossed EVERYWHERE?
• On TikTok and Instagram, HOOKS ARE EVERYTHING. You should know how to take an idea and immediately find the most irresistible way into it.
• On YouTube, you need to be EXTREMELY algorithm savvy. You should understand thumbnails, titles, CTR, retention, watch time, Shorts, long-form, recommendations, search, and what actually makes YouTube push a video.
• On Reddit, you understand that you cannot market like a marketer. You understand communities, conversations, authenticity, and how Reddit actually works.
• On LinkedIn, you know how to turn what we’re building behind the scenes into stories people actually want to follow.
• And on Pinterest, we want you to BUILD THE STARCROSSED UNIVERSE. Not just random pins. A world. An instantly recognizable visual universe around astrology, love, soulmates, compatibility, signs, birth charts, manifestations, relationships, and everything Starcrossed.
• You should be proficient in Canva or another graphic design/illustration software and understand how to create beautiful, highly clickable and saveable content at scale.

Requirements

• Proficient in Canva or another graphic design/illustration software and understand how to create beautiful, highly clickable and saveable content at scale.
• Understand the Pinterest algorithm too!
• You are EXTREMELY online. You are fast. You are obsessive. You are proactive. You are creative AND analytical.
• You're ON THE BALL.
• You don’t need someone reminding you that a trend is happening because you were the person who sent it to the group chat three days ago. You don’t wait for someone to hand you every idea: you are constantly bringing US ideas.
• You love astrology. You love the internet. You love social media. You love figuring out algorithms.

Benefits

• Full Benefits