Responsibilities

• Assist in developing and executing social media content strategies across platforms such as Facebook, Instagram, and TikTok.
• Create compelling visual and written content using Adobe Photoshop, Adobe Illustrator, and other media editing tools to enhance brand presence.
• Monitor social media channels using tools like Hootsuite and Buffer to schedule posts, track engagement, and optimize content delivery.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activities to inform marketing strategies.
• Support the analysis of social media metrics using Google Analytics and social media analytics tools to evaluate campaign performance and identify growth opportunities.
• Collaborate with the marketing team on public relations initiatives and branding efforts to ensure consistent messaging across all channels.
• Assist in managing paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on digital marketing trends, SEO best practices, keyword research techniques, and new media tools to continuously improve our social media presence.

Requirements

• Strong understanding of social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and their respective best practices.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is a plus.
• Knowledge of media editing tools for video editing and photo enhancement.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring online conversations.
• Experience with digital marketing performance monitoring using Google Analytics and marketing online analytics tools.
• Excellent content writing skills with an eye for proofreading and editing for clarity and engagement.
• Ability to analyze social media data to generate insights that inform content strategies.
• Basic knowledge of SEO principles, keyword research techniques, and web analytics.
• Strong relationship management skills for engaging with followers and influencers professionally.
• Passionate about branding, digital marketing trends, e-commerce strategies, and creative storytelling through visual content.