Responsibilities

• Create engaging content for Instagram, TikTok, Facebook, and YouTube with the direction of the business owner
• Edit short-form videos for Reels, TikTok, and YouTube Shorts
• Help develop a simple weekly content calendar
• Write captions, hooks, and calls-to-action to be edited and finalized by business owner
• Schedule and publish posts
• Repurpose existing photos, videos, educational content, and practice resources
• Stay current with social-media trends and tools and identify trends that would fit our brand
• Help brainstorm content ideas related to pregnancy, birth, postpartum, newborns, and midwifery
• Track basic engagement and identify what types of content are performing well
• Create and implement a plan to grow our followers on all platforms

Requirements

• Demonstrated experience managing social media for a business, organization, or monetized personal brand
• Experience growing a social media brand while maintaining authenticity
• Strong understanding of Instagram, TikTok, Facebook, and YouTube
• Experience creating and editing short-form video
• Comfortable using Canva, CapCut, Edits, or similar tools
• Strong writing and communication skills
• Creative eye for photography, video, storytelling, and branding
• Organized, dependable, and able to work independently
• Comfortable taking initiative and bringing new content ideas to the table
• Respectful and thoughtful when working with pregnancy, birth, newborn, and family-related content

Benefits

• Flexible schedule