Responsibilities

• Brand extension into organic social
• Steward Link’s brand promise, brand voice and tone and creative standards for the organic social channels (in particular, Instagram, TikTok, and X); you're the internal authority on what on-brand looks like within the organic channel working in close partnership with our head of brand internally
• Translate Link’s broader brand positioning into social-specific strategies and briefing frameworks the agency can work from with clear guardrails
• Evaluate and pressure-test agency-originated ideas for brand integrity before they get produced; catch what's off and redirect with specificity.
• Partner with our Head of Brand to ensure social is a genuine expression of brand health, a testing ground, and a helpful input to shape the evolution of our brand over time based on learnings.
• Platform Strategy & Channel Direction
• Evolve platform-specific strategies with clear rationale: which channels we're on, what role each plays, what "winning" looks and feels like on each
• Bring platform fluency to evaluate whether agency ideas are actually native to each channel, knowing the difference between a post that was adapted for TikTok and one that was built for it
• Guide the agency on format choices, creative approaches, and content types per platform; your direction should make their output sharper
• Stay ahead of platform shifts; be the internal authority on what’s changing and what it means for our creative approach and channel mix

Requirements

• 7 years of experience that includes meaningful time working in or alongside brand strategy
• You've been in the room where brand positioning decisions get made and have developed real opinions about what brands stand for and why
• You've stewarded a brand voice across contexts, partners, and platforms, including directing external partners to express it faithfully
• You can evaluate creative work against a brand standard with precision, not just instinct and give feedback that actually improves the work
• You understand how organic social contributes to brand health over time and can make that case internally
• Deep platform literacy across Instagram, TikTok, X; you know each platform's mechanics, audience behavior, and content dynamics well enough to evaluate work made for them
• You've owned or directed organic social at a channel level and understand what genuinely native content looks like versus content that was adapted and shows it
• Strong short-form video instincts: you can evaluate, redirect, and improve video concepts and executions with confidence
• Analytical fluency: you can read performance data, ask good questions about it, and use it to drive better creative decisions
• You've managed an agency or external creative partner in a senior capacity — you know how to write a brief that unlocks good work, run a review that improves it, and hold a partner accountable without micromanaging

Preferred

• Strong plus: Experience building creator or ambassador programs (and directing an agency to support them)
• Strong plus: Social listening platform fluency (Brandwatch, Sprinklr, Sprout Social, or equivalent)
• Strong plus: Familiarity with AI content tools for evaluating, prompting, and directing AI-assisted production from an agency
• Strong plus: Prior experience at a fintech, payments, or consumer brand
• Strong plus: Experience marketing to early-adopter audiences and/or in the agentic technology space.

Benefits

• equity
• company bonus or sales commissions/bonuses
• 401(k) plan
• medical, dental, and vision benefits
• wellness stipends