Responsibilities

• Develop, manage, and execute the master organic social media content calendar across all Melissa Doug social channels, ensuring alignment with brand campaigns and product launches.
• Spearhead live shopping initiatives and real-time content strategies to drive community participation and direct sales.
• Act as the internal owner of Curalate social content and our overarching User-Generated Content (UGC) strategy.
• Act as the primary internal liaison with our paid media agency to ensure organic and paid social content strategies are seamlessly integrated.
• Identify, pitch, and execute impactful social media partnerships and co-marketing campaigns with complementary brands.
• Conceptualize and manage end-to-end social media giveaways and sweepstakes to drive audience growth and data capture.
• Execute proactive "Surprise Delight" initiatives to recognize and reward highly engaged community members.
• Evaluate emerging platforms (e.g., Reddit) and monitor trends to provide actionable recommendations for brand expansion and testing.
• Collaborate with external social agency partners to oversee community management, brand listening, and performance analytics reporting.

Requirements

• Previous experience in social media management, community building, or digital marketing, preferably within the consumer goods, toy, or family lifestyle sectors.
• Proven experience owning and executing a comprehensive social media calendar across major platforms (Instagram, TikTok, Facebook, etc.).
• Hands-on experience with live streaming/shopping platforms, UGC management tools (e.g., Curalate), and social media management software.
• Demonstrated success in launching social collaborations, sweepstakes, and successful brand-to-brand partnerships.
• Experience working alongside paid media agencies to align organic and paid strategies.
• Deep understanding of platform-specific best practices, algorithms, and current digital trends.

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!