Responsibilities

• You will be responsible for developing and executing an aggressive, intelligent and constantly evolving Social Media strategy.
• Own Social Media strategy across Instagram, TikTok, YouTube, Facebook and emerging platforms
• Understand the unique mechanics, culture and language of each platform
• Identify trends early and determine which ones actually matter
• Develop content strategies that generate attention, engagement, followers and fandom
• Transform music, video and cinematic assets into a continuous stream of compelling Social Media content
• Understand hooks, retention, captions, thumbnails, sounds, posting cadence, formats and algorithms at an expert level
• Constantly test, analyze, refine and improve
• Know what is working — and immediately recognize what isn't
• Build audiences rather than simply accumulating views

Requirements

• You should have an unusually deep understanding of Social Media backed by an actual track record.
• Exceptional Platform Fluency
• Content Instinct
• Cultural Awareness
• Analytical Discipline
• Creative Aggression
• YOU ARE OBSESSED WITH SOCIAL MEDIA. THIS IS NOT FOR EVERYONE
• If Social Media is simply something you know how to use, this isn't your job.
• If you're looking for a comfortable corporate position with predictable responsibilities, this isn't your job.
• If you need someone to tell you what to post every morning, this definitely isn't your job.