Principal Community Manager

Boston, MA (Remote)

$149K/yr – $233K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive community strategy and programs to boost participation, activation, and contributor growth across customers, partners, developers, and employees, while measuring health and impact.

  • Define success metrics and governance for community programs.
  • Partner with Product, Engineering, and Marketing to translate insights into actions.
  • Lead engagement, onboarding, and incentives to sustain long-term participation.

Job Description

Responsibilities

  • Develop and execute strategies to increase community participation, engagement, and contributor growth.
  • Build programs to recruit, activate, retain, and develop contributors across customers, partners, developers, and employees.
  • Create scalable onboarding and engagement experiences that strengthen long-term participation.
  • Establish success metrics covering contributor acquisition, activation, retention, engagement, and quality.
  • Define and manage community health metrics and success measures.
  • Monitor engagement, sentiment, participation trends, and contributor behavior.
  • Identify opportunities to improve community vitality, answer quality, and member retention.
  • Deliver insights and recommendations to leadership based on community performance.
  • Develop programs that increase participation from employees, product teams, engineers, and subject matter experts.
  • Partner with stakeholders across the business to improve response coverage and community engagement.

Requirements

  • 8+ years of experience in community management, customer advocacy, customer marketing, developer ecosystems, online communities, or related fields.
  • Demonstrated success growing and scaling online communities and contributor ecosystems.
  • Experience building engagement, advocacy, ambassador, expert, or contributor programs.
  • Strong analytical and data-driven decision-making skills.
  • Experience influencing cross-functional stakeholders and driving outcomes without direct authority.
  • Excellent communication, presentation, and executive storytelling skills.

Preferred

  • Experience with enterprise community platforms such as Khoros, Bevy, Higher Logic, or similar technologies.
  • Experience designing gamification, engagement, reputation, or loyalty programs.
  • Experience partnering with Product, Engineering, Marketing, Customer Success, Learning, and Developer Relations organizations.
  • Familiarity with community analytics, listening platforms, AI-powered engagement tools, and ecosystem measurement.

Benefits

  • health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Salaries

Posted range

$149K/yr – $233K/yr

Taken straight from the job posting.

See all ServiceNow salaries

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

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Principal Community Manager

ServiceNow · Boston, MA · Remote