Outbound Marketing & Reels Specialist

Arlington, TX (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end short-form video production and proactive outbound outreach to generate qualified leads, measure performance, and refine content and outreach strategy.

  • Lead generation via outbound DMs, calls, and emails
  • Content creation, on-camera presenting, and performance analysis

Job Description

Responsibilities

  • Short-Form Video Creation (Reels/TikTok/Shorts)
  • Content Creation: Conceptualize, script, film, and edit 3–5 engaging short-form videos per week tailored for Instagram Reels, TikTok, and YouTube Shorts.
  • On-Camera Presence: Act as a primary brand ambassador on camera to present products, services, offers, or educational content.
  • Trend Analysis: Monitor viral audio, trending formats, and industry developments to create timely, relevant video content.
  • Performance Tracking: Analyze video performance metrics (views, engagement, conversion rates) and refine content strategy based on data.
  • Direct Prospecting: Conduct proactive outbound outreach via Direct Messages (DMs) on Instagram, LinkedIn, Facebook, and via outbound calls/emails to targeted leads.
  • Inbound/Outbound Lead Engagement: Follow up instantly with users who interact with short-form videos, leave comments, or trigger automation flows.
  • Script Execution: Utilize provided call/messaging scripts to qualify leads, handle basic objections, and schedule sales calls or party/event bookings.
  • CRM Management: Log all outreach activities, customer interactions, and lead statuses accurately in our CRM system.
  • Weekly volume of direct outbound contacts made (DMs, calls, emails).

Requirements

  • Experience: 1+ years of experience in outbound sales, social media marketing, content creation, or customer-facing roles.
  • Technical Skills: Proficiency with mobile video editing tools (CapCut, InShot, Premiere Rush, or Canva) and social media platforms (Instagram, TikTok, LinkedIn, YouTube).
  • Communication: Exceptional verbal and written communication skills with a confident, dynamic on-camera personality.
  • Sales Mindset: Direct, proactive approach to starting conversations and asking for the booking/sale.
  • Self-Starter: Ability to manage time effectively, meet content schedules, and hit daily outreach targets.

Benefits

  • Employee discount
  • Flexible schedule
  • Paid time off

Marketing Team

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Outbound Marketing & Reels Specialist

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