Responsibilities

• Develop and execute Brixlore TV's social media strategy.
• Define content pillars, audience segments, platform priorities, and posting cadence.
• Align social media activities with Brixlore TV's broader content and audience-growth objectives.
• Develop strategies for organic reach, engagement, follower growth, website traffic, and audience retention.
• Continuously identify opportunities to improve Brixlore TV's social presence.
• Develop and maintain a weekly/monthly social media content calendar.
• Transform existing Brixlore TV articles, videos, interviews, features, and other media assets into social-first content.
• Create compelling captions, headlines, hooks, CTAs, hashtags, and post descriptions.
• Repurpose long-form content into Reels, TikToks, YouTube Shorts, carousels, quote cards, graphics, Stories, and other short-form formats.
• Ensure all content follows Brixlore TV's brand voice, visual identity, and editorial standards.

Requirements

• 3+ years of experience in social media management, preferably in media, entertainment, or streaming.
• Demonstrated experience managing social media accounts for a brand, media company, publication, creator, agency, or digital business.
• Strong understanding of Facebook, Instagram, TikTok, and YouTube.
• Strong copywriting and storytelling skills.
• Experience creating or managing Reels, TikToks, YouTube Shorts, Stories, carousels, and social graphics.
• Knowledge of social media algorithms, audience growth, and engagement strategies.
• Familiarity with social media analytics and performance reporting.
• Knowledge of SEO, keyword research, hashtag strategy, and social SEO.
• Experience with Canva and/or other graphic design tools.
• Experience with CapCut, Adobe Premiere, or similar video-editing tools is an advantage.