Responsibilities

• Own the day-to-day voice of UV Skinz across Instagram, Facebook, TikTok, YouTube, Pinterest and emerging platforms.
• Build and manage the organic social media calendar.
• Engage with comments, DMs and conversations daily.
• Gather customer insights and share them with the marketing and product teams.
• Recruit, onboard and develop long-term relationships with creators and ambassadors.
• Manage gifting, briefs, campaigns, contracts, deliverables and performance.
• Build a scalable ambassador community.
• Manage UV Skinz's charitable giving, including product donation requests for families and individuals affected by melanoma.
• Build and maintain relationships with medical partners (dermatologists, oncology centers, and patient advocacy groups) to support credibility and outreach.
• Track and report on the impact of donation and partnership programs.

Requirements

• 2-4 years of experience in social media, community management, or influencer marketing.
• Naturally curious and relationship-driven.
• Creative, organized and proactive.
• Passionate about storytelling, outdoor lifestyles and purpose-driven brands.
• Excited to build community—not just publish content.
• Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine platform-specific campaigns.
• Proficiency in Writing and Content Strategy to develop clear, compelling, and brand-aligned social media content.
• Excellent Communication skills to engage online communities, collaborate with internal teams, and represent the brand professionally.
• Experience with analytics tools (e.g., Meta/Instagram insights, TikTok analytics) and basic reporting on engagement, reach, and conversions.
• Familiarity with visual content creation and coordination (e.g., working with designers, basic photo/video editing, or content briefing).

Preferred

• Prior experience managing social media for a consumer brand, especially in apparel, lifestyle, or health and wellness, is preferred.