Spin Master Ltd | Company Profile, Culture & Jobs

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994

Toronto, Ontario, CAN

3.1K employees (824 in marketing)

www.spinmaster.com

64% recommend to a friend

50% positive business outlook

People

Hiring contacts

Herman Mak

Human Resources Business Partner

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$46.5M

Last raise

$45.8M

Post IPO Secondary, 4 years ago

Funding history

Nov 2022

Post IPO Secondary Spin Master · $45.8M

Aug 2015

Post IPO Equity Spin Master · $761.3K

Audience

Monthly website visitors

260.8K

Month over month+7.1%

Quarter over quarter-41.8%

Top sourceDirect (45%)

Ad budget per month$0.0

Average search rank36.2

Traffic source mix

Direct

45%

Search

44.7%

News

Spin Master (TSE:TOY) Has Announced A Dividend Of $0.12

Nov 2, 2025 • simplywall.st

Spin Master (TSX:TOY) Margin Beat Reinforces Optimistic Narratives, One-Off Loss Clouds Quality

Oct 31, 2025 • simplywall.st

Toymaker Spin Master says it’s ‘too early’ to predict how the holiday season will go

Oct 30, 2025 • The Spec

Links

www.spinmaster.com

Crunchbase

X (Twitter)

Glassdoor

Spin Master Ltd insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1994

Headquarters

Toronto, Ontario

Employees

1001-5000

Flat last 12mo

Marketing team

824

26% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.7%

LinkedIn headcount is mostly flat at 2.7% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Secondary / later stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2023-01-30 -> 2026-05-25

Headcount (12 months)

-2.7%

Last funding round

43 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

260.8K

Month over month+7.1%

Quarter over quarter-41.8%

Top sourceDirect (45%)

Traffic source mix

Direct

45%

Search

44.7%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 24.8K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

+2,450

Ad budget per month

$0.0

Average search rank

36.2

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

95.9K

12-mo growth

—

Monthly growth

+1.3%

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: -0.9%

Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing team size

Shows saved marketing team size.

824

26% of the company

Hiring manager

Shows saved hiring contacts for this job area.

Herman Mak

Human Resources Business Partner

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 824.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

3.3 / 5

Culture

3.3 / 5

Diversity & inclusion

3.3 / 5

Recommend to a friend

64%

Positive business outlook

50%

Funding

Shows saved funding data.

Total funding

$46.5M

Last raise

Post IPO Secondary

4 years ago

Funding details

Amount raised

$46.5M

Last round

Post IPO Secondary

Last fundraise

4 years ago

News

Shows saved company news.

Spin Master (TSE:TOY) Has Announced A Dividend Of $0.12

Nov 2, 2025 • simplywall.st

Spin Master (TSX:TOY) Margin Beat Reinforces Optimistic Narratives, One-Off Loss Clouds Quality

Oct 31, 2025 • simplywall.st

Toymaker Spin Master says it’s ‘too early’ to predict how the holiday season will go

Oct 30, 2025 • The Spec

Loading insights...

Headcount -2.7% year over year

Referral

6.1%

Social

2.4%

Paid referral

1.5%

LinkedIn followers

Follower count and growth

Total followers

95.9K

12-mo growth

—

Monthly growth

+1.3%

Salaries

Typical salary range

$122,500 – $142,500

/ yr

Help build salary transparency at Spin Master Ltd

Share your compensation anonymously to see full data.

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Spin Master Ltd insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1994

Headquarters

Toronto, Ontario

Employees

1001-5000

Flat last 12mo

Marketing team

824

26% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 2.7%

LinkedIn headcount is mostly flat at 2.7% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Medium risk

Secondary / later stage · Flat headcount last 12 months · More mature · Last funding 3+ years ago

Trend

2023-01-30 -> 2026-05-25

Headcount (12 months)

-2.7%

Last funding round

43 months ago

Negative news (120 days)

0

Risk score3/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

260.8K

Month over month+7.1%

Quarter over quarter-41.8%

Top sourceDirect (45%)

Traffic source mix

Direct

45%

Search

44.7%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 24.8K organic clicks / 0 paid clicks

Organic competitors

5

Paid competitors

0

Keyword change

+2,450

Ad budget per month

$0.0

Average search rank

36.2

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

95.9K

12-mo growth

—

Monthly growth

+1.3%

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: -0.9%

Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing team size

Shows saved marketing team size.

824

26% of the company

Hiring manager

Shows saved hiring contacts for this job area.

Herman Mak

Human Resources Business Partner

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 824.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

3.3 / 5

Culture

3.3 / 5

Diversity & inclusion

3.3 / 5

Recommend to a friend

64%

Positive business outlook

50%

Funding

Shows saved funding data.

Total funding

$46.5M

Last raise

Post IPO Secondary

4 years ago

Funding details

Amount raised

$46.5M

Last round

Post IPO Secondary

Last fundraise

4 years ago

News

Shows saved company news.

Spin Master (TSE:TOY) Has Announced A Dividend Of $0.12

Nov 2, 2025 • simplywall.st

Spin Master (TSX:TOY) Margin Beat Reinforces Optimistic Narratives, One-Off Loss Clouds Quality

Oct 31, 2025 • simplywall.st

Toymaker Spin Master says it’s ‘too early’ to predict how the holiday season will go

Oct 30, 2025 • The Spec

6.1%

Social

2.4%

Paid referral

1.5%

2023-07-01 -> 2026-04-01

Open jobs growth

-0.9%

Biggest role change

operations: +1%

Latest open role

Sales Coordinator