Responsibilities

• Develop and evolve Skullcandy's global social media strategy in alignment with overall brand, product and business objectives.
• Define how Skullcandy should show up across each platform, tailoring content, voice and engagement strategies to the unique behavior and culture of each channel.
• Serve as a guardian of Skullcandy's brand voice on social, ensuring content feels authentic, distinctive, culturally relevant and consistent globally.
• Develop scalable social playbooks, channel guidelines and best practices for global and regional teams.
• Lead regular communication with international teams to share insights, best practices, upcoming plans and opportunities.
• Identify opportunities to evolve Skullcandy's social presence through emerging platforms, technologies, formats and behaviors.
• Develop and manage a comprehensive global social content calendar spanning brand storytelling, product launches, cultural moments, partnerships, creators, UGC and always-on content.
• Partner with Creative to develop social-first concepts and content that extend integrated campaigns and product launches.
• Partner with Brand Marketing to source, brief and manage creator and athlete content for social.
• Translate larger marketing campaigns into platform-native social storytelling designed to drive engagement, conversation and sharing.

Requirements

• 5+ years of professional social media experience; proven success in building audiences for brands through social media and digital content
• Experience using AI tools in day-to-day workflows for process efficiency, project management, and data analysis
• Education background in Marketing and/or Communications is a plus
• Experience with the tools and analytics related to evaluating success in social media publishing, and building relationships and partnerships with influencers and brands
• Experience managing agency partners (e.g., social listening, sentiment, analytics) strongly desired
• Creative and/or content creation experience strongly desired
• Experience working with lifestyle and consumer goods brands strongly desired
• Personal and/or professional connection to Skullcandy communities (skate, snow, surf, music, street style, gaming, creators) strongly desired
• Proficient in social scheduling tools and analytics platforms
• Strong understanding of social media metrics, data analysis, and reporting tools

Preferred

• Experience using AI tools in day-to-day workflows for process efficiency, project management, and data analysis
• Creative and/or content creation experience strongly desired
• Experience working with lifestyle and consumer goods brands strongly desired
• Personal and/or professional connection to Skullcandy communities (skate, snow, surf, music, street style, gaming, creators) strongly desired
• Experience managing agency partners (e.g., social listening, sentiment, analytics) strongly desired
• Proficient in social scheduling tools and analytics platforms
• Strong understanding of social media metrics, data analysis, and reporting tools
• Proven ability to collaborate and influence cross-functionally, including with Brand Marketing, DTC/eCommerce and international teams