Social Media Manager (Seasonal)

Responsibilities

• Own the content creation process from start to finish — developing original content ideas, planning how to bring them to life, filming, editing, writing captions, and publishing the final content.
• Proactively identify creative content opportunities and relevant trends throughout the Christmas tree season rather than relying on pre-developed ideas or detailed direction.
• Develop and maintain a seasonal content calendar that supports consistent posting and pre-determined on-site filming dates.
• Film, edit, and post short-form video content for Facebook, Instagram, and TikTok.
• Capture the Christmas trees, behind-the-scenes moments, team members, customers, and the overall Christmas tree lot experience.
• Write engaging captions that reflect the warm, family-oriented personality of Elliott Acres Farm.
• Promote important updates such as opening information, events, tree availability, seasonal activities, and other announcements.
• Stay current on social media trends and identify opportunities to adapt relevant trends to the Elliott Acres Farm brand.
• Help build local awareness, audience engagement, and excitement around the farm throughout the season.

Requirements

• Has a proven track record of creating social media content that generates meaningful online engagement, including views, comments, shares, saves, audience growth, or other measurable results.
• Can provide examples of social media accounts, campaigns, Reels, TikToks, or other content they have personally created and managed.
• Has experience with tools such as CapCut or similar video-editing tools.
• Is highly creative and comfortable independently generating content ideas rather than waiting for direction.
• Has experience creating short-form social media content.
• Is comfortable filming and editing Reels, TikToks, and similar video content.
• Has a strong understanding of what drives engagement across Facebook, Instagram, and TikTok.
• Has a good eye for visual storytelling and knows how to turn everyday moments into interesting content.
• Understands current social media trends and how to use them in a way that still feels authentic to the brand.
• Is organized, dependable, proactive, and comfortable working independently.