Responsibilities

• Write and maintain the monthly content calendar for each assigned client, aligned to content pillars and strategic direction.
• Draft all social media copy: captions, ad copy, promotional messaging, and campaign hooks.
• Translate strategy into platform-specific execution plans (Facebook, Instagram, TikTok, Google Business Profile).
• Manage at-need or reactive content requests as they arise. Adapt fast without losing calendar momentum.
• Write creative briefs for the Content Coordinator and Graphic Designers. Be specific about what you need and why.
• Work with the Content Coordinator and designer on asset needs, ensuring visuals match the copy and strategic intent.
• Ensure every piece of content is on-brand, platform-appropriate, and tied to a clear objective.
• Spearhead project-specific social deliverables: launches, promotions, seasonal campaigns.
• Set up post boosting budgets and audience creation as directed by strategic frameworks.
• Provide direction for boosting priorities based on content performance and client goals.

Requirements

• 3+ years in social media marketing with a strong portfolio of copywriting work.
• Experience managing content calendars across multiple accounts simultaneously.
• Working knowledge of paid social setup (Meta Ads Manager required; Google and TikTok preferred).
• Strong writing skills. You can write 20 captions in a morning and they’re all good.
• Analytical mindset. You use data to inform decisions, not just to fill slide decks.
• Experience in franchise, QSR, or multi-location marketing is a plus.
• Comfort working at pace across multiple accounts with competing deadlines.

Benefits

• We operate on a 4-day work week (Monday-Thursday in the office, Friday off) because we believe focused, high-quality work deserves flexibility and balance.