Social Media Manager, Predictions

Responsibilities

• Own @CoinbasePredict day to day, creating high-quality, original content including memes, commentary and real-time market reactions for @CoinbasePredict and @Coinbase.
• Track trends, culture and competitor activity across X and social platforms to spot opportunities and turn hot topics into timely content and live contracts.
• Partner with product marketing, product, legal, compliance and creative teams to bring prediction markets launches and campaigns to life on social.
• Build content processes, editorial systems and AI-assisted workflows that let the team post fast and stay compliant.
• Develop and execute strategies to monitor, advise on and respond to FUD with both immediate and long-term approaches.
• Analyze performance data to optimize content strategy, grow followers and increase engagement across channels.

Requirements

• 3+ years managing brand or creator social accounts with demonstrated audience growth and viral content wins, especially on X.
• Power user of prediction markets who actively follows multiple categories across sports, entertainment, politics and finance.
• Talented copywriter and meme-maker with a direct, non-corporate style and experience creating short-form video content.
• Track record of rapidly iterating content strategy based on performance data and stakeholder feedback.
• Experience managing a daily content calendar across multiple platforms while responding to real-time news cycles.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.