Fairchild Media Group: Social Media Director

Responsibilities

• Develop and execute social strategy across all four FMG brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
• Lead daily editorial programming and prioritization, identifying stories and moments with the strongest social potential, and packaging breaking news, fashion, beauty, business, celebrity and cultural coverage for each platform.
• Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers, coordinating cover reveals, features, talent assets, photography and video.
• Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook; work with editors and video teams on social-first concepts, optimize existing editorial video and expand distribution through channels including Connatix.
• Direct social planning and real-time coverage for all Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
• Guide editors and contributors on capturing social-first footage, interviews, and other event content, while identifying real-time opportunities around runway, backstage, front row, celebrity and breaking-news moments.
• Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
• Monitor performance across platforms and translate reach, engagement, follower growth, watch time, referral traffic and content trends into actionable programming, reporting and resource management.
• Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.
• Manage and develop social staff, freelancers and contributors; establish workflows, coverage schedules and publishing standards and train editorial teams on social-first storytelling.

Requirements

• At least 7+ years of experience leading social strategy and managing a team. Experienced in social media, digital editorial or audience development, ideally within media, publishing, fashion, beauty or entertainment.
• Strong editorial judgment and deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads, Pinterest, short-form video and platform-native storytelling.
• Demonstrated ability to use analytics and audience insights to inform strategy, content development and performance reporting.
• Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines in a fast-paced editorial environment.
• Strong communication, organization and leadership skills; familiarity with social publishing, analytics, video-editing, creative and AI-powered tools.

Benefits

• PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.