Responsibilities

• Own the day-to-day publishing of content across all social platforms, including Instagram, TikTok, Facebook, and others as relevant.
• Manage and respond to story interactions, DMs, comments, and community engagement in the brand voice, promptly and authentically.
• Oversee social media across all PopUp Bagels franchise and local store accounts, including establishing and maintaining local TikTok accounts.
• Execute the content calendar, ensuring posts go out on time and align with brand campaigns, product moments, and cultural trends.
• Stay ahead of platform trends, algorithm changes, memes, and emerging formats, and move fast to capitalize on them.
• Capture and edit content in the field at store openings, events, and brand moments, including video, photo, and real-time stories.
• Write sharp, on-brand captions and copy for all social posts.
• Monitor brand mentions and community sentiment, escalating issues as needed.
• Collaborate with the marketing and creative teams to develop and execute platform-native content ideas.
• Bring fresh, scrappy creative ideas to the table and execute them quickly.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
• 1–3 years of experience managing social media for a brand, agency, or creator—or a demonstrated track record of building and growing social accounts.
• Deep, native-level fluency across Instagram, TikTok, and other major platforms.
• Strong writing skills with the ability to craft engaging, on-brand captions and copy.
• Ability to shoot, edit, and produce short-form video content (CapCut, InShot, or similar).
• Highly responsive, organized, and able to manage multiple content streams simultaneously.
• Creative eye with a strong instinct for what performs on social.
• Comfortable being on-site at events and capturing real-time content.
• Self-starter who thrives in a fast-moving, entrepreneurial environment.