Social Media Manager

Responsibilities

• Partner with the Brand Manager, Digital Strategy to monitor social trends and cultural moments daily and surface opportunities into the briefing workflow. Understand brand audience cohorts, what drives, them, and how to best engage through content.
• For prioritized trends, define the executional creative angle.
• Determine the production route - in-house, or sourced through the appropriate creator, freelancer, or partner — and manage production through to delivery.
• Produce platform-native content — short-form video, photography, and graphics — optimized for TikTok, Instagram, Email & SMS, and emerging platforms for both organic and paid channels.
• Be comfortable shooting and editing content in-house (on-set and self-shot), from concept to final cut, on rapid timelines.
• Maintain a consistent content pipeline that keeps the brands always-on and culturally relevant.
• Manage and organize content library across owned, earned, paid, creator, and UGC.
• Maintain day to day relationships with freelance, contract, and agency content development vendors
• Support development of other digital assets needed to support brand and trade marketing teams, develop planning and recapping presentations, and more.
• Execute the social content calendar — scheduling, publishing, and copy across all channels.

Requirements

• 3+ years of social media content creation experience, ideally within CPG, beverage alcohol, or a related consumer category, with proven success producing and publishing platform-native content.
• Hands-on proficiency with content creation and editing tools (e.g., Adobe Premiere/Photoshop/Lightroom, CapCut) and social publishing/scheduling platforms.
• Ability to travel occasionally to support content capture at events, festivals, and activations.
• Other skills required:
• Excellent interpersonal and communication skills
• Strong attention to detail
• A knack for data analysis and organization
• Deep understanding of social trends and platform-native content conventions
• Ability to distinguish our brand voices and the types of content that correlate to each
• Be outspoken and disruptive, in following Phusion Projects' DNA

Preferred

• Bachelor's Degree (BA) from four-year college or university, or equivalent combination of education and experience, preferred.

Benefits

• You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).