Who we are at Adams

At Adams, we prioritize creating a warm and welcoming environment for everyone—our customers, team members, and Support Office staff alike. We believe exceptional service goes beyond simply meeting expectations—it’s about treating everyone with genuine respect, kindness, and appreciation. Members of our Marketing Department are expected to uphold these values by demonstrating creativity, accuracy, and attention to detail, while maintaining ethical standards and promoting the Adams brand consistently across all digital platforms. Additionally, we value a workplace where employees treat each other with the same courtesy and respect as they do our customers and applicants, fostering a collaborative and supportive atmosphere that reflects our commitment to service excellence.

What we’re looking for

Adams Support Office staff are expected to provide exceptional support to both our internal teams and stakeholders, ensuring that every interaction reflects the high standards that define the Adams experience. For the Social Media Manager, this means developing and executing social media strategies, creating engaging, brand-aligned content, and building strong connections with our customers and community. By collaborating across departments and managing content execution, the Social Media Manager helps ensure a consistent, engaging presence that supports company initiatives and strengthens the Adams brand.

Your Day-to-Day 

• Develop and execute social media strategies supporting seasonal promotions, events, product features, and community initiatives
• Create platform-specific campaign concepts while maintaining consistent content series, visual styles, and a recognizable Adams social presence
• Collaborate with the Director of Marketing to align content with overall strategy and business goals
• Coordinate and provide direction to internal creative resources, including Graphic Designers and Animators
• Plan, shoot, edit, and produce short-form video content across Instagram, TikTok, and Facebook, managing the full production process from concept through delivery
• Direct on-location shoots across store locations, capturing products, team members, and the customer experience while maintaining a consistent visual style
• Manage the social media content calendar, aligning posts with promotions, events, and business priorities
• Write on-brand captions and messaging that reflect Adams’ voice
• Monitor and respond to comments, messages, and mentions to maintain strong engagement
• Stay current on social trends, platform updates, and competitor activity
• Track key performance metrics, including engagement, reach, follower growth, and content effectiveness
• Use data insights to optimize content strategy and improve performance
• Establish and track progress toward social media goals aligned with overall marketing objectives

What you bring to the Farm 

• Bachelor’s degree in Marketing, Communications, Media, or a related field required
• 5–7 years of experience in social media, content creation, or creative marketing roles, including experience guiding or directing team members or contractors
• Strong portfolio demonstrating social campaigns or content series you originated, produced, and measured
• Professional-level proficiency in Adobe Premiere, with experience shooting and editing short-form video
• Strong conceptual thinking, with the ability to develop original ideas and campaigns
• Excellent copywriting skills, with the ability to write in a consistent, brand-aligned voice
• Ability to lead creative execution by briefing designers, providing feedback, and maintaining a clear creative vision
• Strong organizational skills, with the ability to manage a full content calendar and production schedule
• Understanding of Instagram, TikTok, and Facebook, with the ability to create platform-specific content

Working Conditions

• Frequently use hands, wrists, and fingers for computer work, content creation, and editing tasks.
• Occasionally move, adjust, and position items such as cameras, lighting, props, or displays, up to 30–40 pounds with assistance.
• Ability to remain in a stationary position for extended periods while working at a computer
• Occasionally ascend/descend a stepstool, stepladder, or ladder for photography or video shoots.
• Communicate with team members, store staff, and management to coordinate content and campaigns.
• May require occasional travel between stores or locations for on-site content creation.

Perks of the Job

At Adams, we believe in recognizing and rewarding excellent work with competitive compensation and meaningful benefits. In addition to quality compensation, at Adams you can expect generous medical, dental and vision coverage (for applicable roles), voluntary benefits like Pet Insurance, paid time off and holiday pay, flexible pay schedules with DailyPay, and best of all, our generous Employee Discount.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions – including skill sets, experience, training, certifications and other business needs.

At Adams, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each situation. We’re committed to providing a supportive and rewarding environment that helps our team members thrive—both professionally and personally.

Disclaimer

The above statements are intended to describe the general responsibilities of this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and/or skills required for this position. It is understood that these responsibilities are subject to the needs of the business and therefore Adams retains the right to change or assign other duties to this position.

I understand that other responsibilities may be required and confirm that I am able to carry out the duties of this position.