Responsibilities

• Contribute to the planning, management, and optimization of paid media creative campaigns across social and digital platforms.
• Bring channel knowledge and insights to guide targeting, creative selection, and campaign testing.
• Partner with agencies and internal teams to ensure paid strategies are aligned with broader marketing goals-particularly within social, messaging, and creative initiatives.
• Monitor performance metrics, share insights, and make recommendations to improve ROI, effectiveness, and efficiency.
• Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing priorities, and timely campaign execution across platforms.
• Lead the development and execution of social media strategy across Winter Park Resort and Trestle Bike Park accounts
• Oversee the content calendar to ensure social posts support campaigns, product launches, events, and brand storytelling.
• Manage community engagement, fostering guest relationships and protecting brand voice during sensitive situations.
• Collaborate with the Content team, PR team, and other partners to produce compelling, timely content.
• Stay current on platform trends and innovations, testing new formats and strategies to keep the brand competitive.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of experience in social media management, messaging, and marketing in a professional setting.

Preferred

• Experience in hospitality, travel, or experiential brands preferred.
• Passion for outdoor activities and a strong connection to the mountain lifestyle is highly desirable.

Benefits

• Free season pass to Winter Park and all Alterra Resorts
• Discounted friends & family tickets
• Medical, dental, vision, life, paid parental leave and more for eligible employees
• 401(k) plan with 100% company match - up to 4%
• Mental health resources for all employees
• Food & beverage and retail discounts
• Onsite employee childcare based on availability
• Discounted equipment rentals, pro-deals, and more