Responsibilities

• Creates text, video, graphics, and/or image content to ensure a robust and responsive social media presence
• Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms, and reporting tools
• Responds quickly, capably, and appropriately in high‑pressure situations
• Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals
• Uses analytics to understand customer demographics and help target content to best‑performing channels
• Monitors follower engagement and works with appropriate parties to respond
• Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors
• Brainstorms creative growth strategies through digital marketing
• Works with Strategic Communications team to build holistic communication plans and content ecosystems
• Demonstrates excellent copywriting, critical thinking, analytical, and communication skills

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field from an accredited college or university is required.
• Four (4) years of experience in digital/search marketing, display advertising, or digital content marketing
• Experience utilizing CRM systems to launch and optimize campaigns is required

Preferred

• Video skills, while not required, are a plus