Responsibilities

• Creates and manages content for the College’s social media platforms, including platform-specific copywriting, video production, content editing, and channel optimization. Oversee student-created content and coordinates photography and visual asset requests with internal and external vendors to support brand and marketing objectives.
• Utilize analytics to drive decision making and improve marketing effectiveness in respective channels. Prepare quarterly reports on social media performance to the vice president.
• Supervises student employees by assigning and overseeing department-specific projects aligned with institutional brand standards and departmental goals, including review and approval of timesheets and work deliverables.
• Oversee the planning, development, and execution of internal newsletters (On Campus, Oxy Essentials, Oswald's Weekly Watch) for faculty, staff, and student audiences, ensuring consistent and effective communication of campus news, initiatives, and opportunities.
• Serve as the College’s social media advisor for campus partners on best practices, content strategy, and effective channel use while ensuring alignment with institutional brand goals, including leading campus Social Media Communicators Group through quarterly meetings.
• Leads internally managed paid social media advertising efforts, including campaign strategy, budget management, audience targeting, and performance optimization across platforms.
• Lead video production projects as producer from concept through distribution, including identifying and managing external vendors, outlining project scope and timelines, scripting, and providing editorial direction. Reviews and approves all video cuts and develops platform-specific publishing strategies, including audience targeting, timing, and channel optimization.
• Oversee Canva Enterprise licenses and act as primary liaison with ITS for this technology subscription.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or a related field, or equivalent combination of education and experience.
• Five years of progressively responsible experience in marketing and communications, including three years of experience in social media and e-mail marketing.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Drives/Folders/Forms, Adobe Acrobat, web editing, social media applications, email marketing platforms, and other productivity programs applicable to position responsibilities.
• Expertise managing social media platforms including Facebook, YouTube, LinkedIn, TikTok, and Instagram, including technical knowledge, content strategy, content development, and channel optimization.
• Ability to develop and manage email marketing campaigns, including campaign strategy, content development, tracking/measurement, A/B testing, and use of email automation platforms.
• Excellent writing skills, with particular focus and experience in developing content for social media channels using appropriate conventions and voice for each platform.
• Ability to utilize data and analysis to inform decisions and improve results. Ability to manage video production from concept through completion.
• Ability to lead teams and work collaboratively across organizational lines, functions, disciplines, and levels.
• Demonstrated ability to be detail-oriented and thorough; skilled at anticipating and preventing potential problems and handling a wide variety of tasks with efficiency and accuracy.
• Strong commitment to a quality work product.

Preferred

• Preferred Qualifications - Experience in higher education communications, digital marketing, social media strategy, content creation, and managing digital communications platforms.