Responsibilities

• Own Our Brand Voice
• Define and evolve Nimble’s “social soul.” You’ll craft a voice that’s warm, witty, informed, and unmistakably human—consistent across every platform yet adapted to each audience.
• Build a Thriving Community
• Go beyond monitoring. Lead the comments section, jump into trending conversations, and foster a space where fans genuinely connect—with us and with each other.
• Drive Organic Growth
• Develop data-backed strategies to expand reach without relying on paid spend. Think: viral loops, community-led challenges, and platform-native tactics that earn attention.
• Create Scroll-Stopping Content
• Shoot and edit short-form video (Reels, TikToks, Shorts) that prioritizes storytelling, education, and entertainment over hard selling. You’ll own production end-to-end.
• Spark Strategic Conversations
• Identify and engage key opinion leaders, complementary brands, and superfans to embed Nimble into the broader cultural conversation around sustainability and tech.
• Fuel Social Commerce
• Partner with our Commerce and Growth teams to support TikTok Shop and Meta storefronts with the organic buzz, trust, and community-led content that drives high-velocity sales.
• Be the Community’s Advocate
• Translate community feedback, sentiment, and “asks” into actionable insights for the product and marketing teams—you’re the bridge between our audience and our roadmap.
• Measure What Matters
• Establish and own KPIs beyond revenue: engagement rate, community sentiment, share of voice, organic growth velocity, and UGC volume

Requirements

• 4+ years in social media management with a proven track record of building active, engaged digital communities (DTC or consumer brand experience preferred)
• A native understanding of internet culture—you know why a meme works, which trends to ride and which to skip, and how TikTok, Instagram, X, and YouTube each demand a different approach
• Exceptional writing and storytelling skills: you toggle effortlessly between helpful customer support, playful brand banter, and purpose-driven messaging
• Hands-on proficiency with mobile-first content tools (CapCut, Premiere Rush, or similar) and an eye for thumb-stopping hooks and aesthetic consistency
• Experience collaborating with performance marketing or social commerce teams, understanding how organic engagement fuels the full funnel
• Analytical fluency: you turn “soft” engagement metrics into compelling growth stories that prove the ROI of community
• Natural empathy and patience—you genuinely enjoy solving problems and building relationships in the comments, DMs, and beyond

Preferred

• Personal content-creator presence (show us your own TikTok, Reels, or YouTube)
• Experience at a B Corp, sustainability brand, or mission-driven company
• Familiarity with social listening tools (Sprout Social, Brandwatch, etc.)
• Bilingual or multilingual skills

Benefits

• - 401(k)
• - Paid time off
• - Health Insurance
• - Dental Insurance
• - Vision Insurance
• - Flexible schedule
• - Parental leave
• - Employee discount