Social Media Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with corporate and operating company objectives.
• Manage and maintain all social media platforms, ensuring consistent messaging, tone and brand alignment.
• Monitor, respond to and manage customer messages and comments in a timely manner, working closely with the Customer Experience team (CXT) to ensure accurate and customer-focused responses.
• Develop and maintain bot responses to maximize customer satisfaction and support the CXT.
• Develop and maintain integrated social media content calendars.
• Create and publish engaging content across platforms.
• Performs other tasks and special projects as assigned.

Requirements

• Must possess a working knowledge of communications, marketing and digital media at a level normally acquired through the completion of a bachelor’s degree in communications, marketing, journalism or a related field; and
• Three years of experience in social media management, digital communications or a related discipline.
• Demonstrated experience managing and producing content for enterprise-level social media platforms, including all aspects of content development: design, production and copywriting, audience engagement, and analytics reporting in a corporate or regulated environment.

Preferred

• Experience in regulated utility or energy industry.
• Experience in crisis communications and real-time response environments.
• Experience managing paid social media campaigns.
• Experience with enterprise social media management platforms.
• Proficiency in Adobe Creative Cloud suite of programs.