Social Media Manager

Responsibilities

• Write, develop, and execute comprehensive social media strategies across 4 platforms -Facebook, Instagram (& our finsta), Twitter, TikTok - to promote the restaurant’s brand, menu offerings, events, and special promotions.
• Create eye-catching visual series, including videos, graphics, and animations to highlight our culinary creations.
• Manage weekly social media postings with engaging captions, hashtags, and calls-to-action that resonate with our target audiences.
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activity; use this data to refine content strategies.
• Implement targeted Facebook Advertising campaigns to reach specific demographics and increase reservations or online orders.
• Track daily performance metrics using Google Analytics and web analytics tools; analyze engagement data to optimize future campaigns.
• Collaborate with the management team on branding initiatives, public relations efforts, and e-commerce promotions to ensure consistent messaging across all channels.
• Engage actively with followers by responding to comments, messages, reviews, and inquiries in a timely manner to foster community loyalty.
• Coordinate with photographers and videographers for professional content creation; own editing processes including video editing for promotional videos.

Requirements

• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite; basic video editing skills are a plus. Canva is okay as a back-up, if you can make it not look like Canva.
• Familiarity with social media marketing strategies, keyword research, and branding principles.
• Experience using social listening tools and web analytics platforms such as Google Analytics to measure campaign success.
• Knowledge of Meta Advertising platform for creating targeted ad campaigns that drive engagement and conversions.
• Excellent proofreading skills ensuring all content is polished and aligned with brand voice.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong relationship management skills with an emphasis on community engagement and public relations.
• Experience with social media management tools like Hootsuite or Buffer for scheduling and analytics reporting.
• Passion for marketing -- including photography for social content and video editing techniques.

Preferred

• Experience in social media management within the hospitality or restaurant industry is preferred, but not necessary! Much more into your personal creativity and art you've created.

Benefits

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave