Social Media Manager

Responsibilities

• Social Media (70%)
• - Own Hennepin Arts’ organic social media presence and integrated content calendar across Facebook, Instagram, X, LinkedIn and planned roll-out of TikTok.
• - Create and adapt platform-specific content from concept to finished asset, including copy, graphics, photography, mobile video, audio and short-form video editing, using Adobe Creative Suite or equivalent tools as appropriate.
• - Lead social media planning for Hennepin Arts-presented shows and events, proactively working with marketing managers and show representatives to assess available assets, develop local content plans, secure approvals and communicate status.
• - Implement Hennepin Arts’ social media strategy and content pillars tailoring content by channel.
• - Manage social community engagement by monitoring comments and direct messages, responding to questions, addressing misinformation or inappropriate content, and actively participating in relevant local, community and national entertainment conversations.
• - Build relationships and visibility through ongoing engagement with arts and culture organizations, sports organizations, community partners, city and state stakeholders, shows and industry sources.
• - Establish and maintain a regular communication cadence with Development, Education and Workforce, and Programming, and execute contracted social media sponsorship deliverables in partnership with Development.
• - Attend Hennepin Arts performances, programs and community activities as needed to capture timely original content.
• - Use social listening and analytics to identify audience opportunities, measure performance against established engagement goals and develop reporting with the Director of Marketing and Communications.

Requirements

• Bachelor’s Degree
• Three to five years of experience in social media, marketing, public relations and communications, preferably in the arts or nonprofit sector.
• or the equivalent combination of education and experience
• Demonstrated hands-on content creation ability, including the ability to independently produce finished social media content rather than solely develop concepts or direct others.
• Experience capturing quality mobile video, preferably using an iPhone or comparable device, with working knowledge of framing, lighting and capturing usable audio.
• Direct experience with Adobe Creative Suite, including Photoshop and Premiere, or equivalent professional creative and editing tools.
• Ability to create, adapt and edit visual, written and video content for different social platforms and audiences.
• Creative ability to develop innovative and engaging content and ideas.
• Excellent professional oral and written communication skills.
• Detail-oriented, reliable and able to demonstrate excellent follow-through.