Social Media Manager, Growth Marketing

Los Angeles, CA (On-site)

$170K/yr – $243K/yrSenior LevelFull time

Posted 6 days ago

Job Summary

You will own the social strategy and day-to-day execution across X, LinkedIn, YouTube, and Instagram, from content planning to measurement.

  • Build from first-party data, customer voices, and product features to ship content that lands
  • Partner with designers and video teams to scale high-impact campaigns
  • Engage audiences and grow a living presence rather than just broadcasting

Job Description

Responsibilities

  • Run our social accounts. Own X, LinkedIn, YouTube, and Instagram day to day - what goes out, when, and why.
  • Figure out what content lands and ship it. Charts, threads, videos, webinars, livestreams, whatever wins. Pull from our first-party advertiser data, customer voices, new product features, and the broader market.
  • Engage, don’t just broadcast. Jump into the conversations where brands and builders already are. The accounts should feel alive, not scheduled.
  • Ship fresh content weekly. Measure performance and home in on what lands and stop doing what doesn’t.
  • Find ways to amplify content such as partnering with influencers and brands.

Requirements

  • You have built something that went viral. A tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first.
  • You can build from scratch on your own , and you also know how to partner with designers and video teams when something deserves a bigger swing.
  • You are extremely online and obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, breakout DTC brands. You know who is making them, why they are working, and why their posts are blowing up.

Preferred

  • (BONUS): You are fluent in Claude Code and agentic AI tools. You build things with them — sites, tools, workflows, content. Not just chat with them.

Benefits

  • Other Types of Pay: Equity eligible
  • Health Insurance: Medical, Dental, Vision, Life, Disability
  • Retirement Benefits: 401(k) Retirement Plan
  • Paid Time Off: Unlimited Discretionary Time Off
  • Paid Holidays: 10 paid holidays per year
  • Paid Sick Leave: 80 hours per year
AppLovin logo

AppLovin

3.4 Glassdoor

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. AppLovin is headquartered in Palo Alto, California, with several offices globally.

Founded in 2012
Palo Alto, California, USA
638 employees (100 in marketing)
47% recommend to a friend
65% CEO approval

Salaries

Posted range

$170K/yr – $243K/yr

Taken straight from the job posting.

The middle of this range ($207K) is 50% above the median base salary for Senior Growth Marketing Manager roles in the United States ($138K).

Senior Growth Marketing Manager median pay in the United States

$138K/yr

Most pay falls between $118K and $156K. Based on 50 salaries.

See all AppLovin salaries

Funding

Total Funding
$5.1B
Last Raise
$3.6B
Post IPO Debt, 1 years ago

Funding History

  • Nov 2024
    Post IPO Debt • $3.6B
  • Feb 2024
    Post IPO Secondary
  • Aug 2023
    Post IPO Secondary

Traffic Signals

Monthly Visitors
9.4M
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
31.4%
Direct
61.8%
Referral
5%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~636
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Social Media Manager, Growth Marketing

AppLovin · Los Angeles, CA · On-site