Company overview

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. AppLovin is headquartered in Palo Alto, California, with several offices globally.
Founded in 2012
Palo Alto, California, USA
638 employees (100 in marketing)
47% recommend to a friend
60% positive business outlook

Salaries

Typical salary range

$80,000 – $120,000

/ yr

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People

Hiring activity

Open marketing jobs over time

16 open now

Headcount trend

Company growth over the last 12 months

Headcount -18.7% year over year

Funding

Total funding

$5.1B

Last raise

$3.6B

Post IPO Debt, 1 years ago

Funding history

Nov 2024

Post IPO Debt AppLovin · $3.6B

Feb 2024

Post IPO Secondary AppLovin

Aug 2023

Post IPO Secondary AppLovin

Jan 2023

Post IPO Equity AppLovin · $100K

Mar 2022

Post IPO Equity AppLovin · $185.8M

Aug 2020

Private Equity Round AppLovin

Audience

Monthly website visitors
9.4M
Month over month-11.2%
Quarter over quarter-1.5%
Top sourceDirect (61.8%)
Ad budget per month$1.1K
Average search rank53.1
Traffic source mix
Direct
61.8%
Search
31.4%
Referral
5%
Social
1.3%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

69.7K

12-mo growth

+23.6%

Monthly growth

+1.8%

News

Links