Own organic social strategy and execution for a nonprofit audience, driving KPIs and audience growth across channels from strategy through reporting.

• Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement.
• Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content.
• Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content.
• Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot.
• Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns.
• Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
• Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following. This also includes flagging sensitive content/questions and following and engaging with partners/sponsors and their content.
• Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing.
• Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors.
• Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs.